The past few months at DRC have been quite hectic but it feels great to finally say that this long hiatus is over. For over 12 months, the team here has put an incredible amount of time and dedication into creating our debut clothing line. We’ve had many sleepless nights researching, traveling, hustling and designing a limited run of hand done t-shirts and hats that encompass our philosophy. Having made all the products locally in New York City and manufactures around the Unites States, a sharp focus on detail and quality over quantity is very much present. I’m pleased to say that we’re finally ready to release our project to the world.
The look book, shot by Zach Krall and I, features the incredibly talented Shaun Ross and Sessilee Lopez. We decided to shoot it all on 35mm film, in various locations around New York City. Everything was done pretty guerilla style; nothing was planned and allowed the natural occurrences of the city to be a part of our photographs.
Our concepts are heavily influenced from the city that surrounds us. From Canal St to 5th Ave and The Garden to Yankee Stadium, DRC is a brand born from the streets of this island. The photographs express the unique contrast of the city we grew up in, and we wanted our line to be a part of that. Check out the complete look book here! and look out for an online release very soon!